Imagine this: A customer visits your office and is shown to a room where he or she is asked to wait a few moments. Now imagine that once they are seated, the lights are turned off and they're left to wait in the dark. Or worse, the room is lit but the walls are covered with posters advertising your competitor’s products!
Sound ridiculous? It happens every day when your customers calls are put on hold and must endure listening to a local radio station, or in most cases, nothing.
With nothing on hold, 90% of all people placed on hold will hang up within 40 seconds and 60% of business callers will hang up before you get to them
With music on hold they will hold, on average, 1 minute.
With Information On Hold they will hold up to, on average, 3-4 minutes.
A survey showed that 14% of those put on hold bought something because of Information On Hold and 88% preferred Information On Hold.
On Hold hang ups dropped by 77% when Information On Hold was implemented.
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