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On-Hold Marketing
   


Imagine this:
A customer visits your office and is shown to a room where he or she is asked to wait a few moments. Now imagine that once they are seated, the lights are turned off and they're left to wait in the dark. Or worse, the room is lit but the walls are covered with posters advertising your competitor’s products!

Sound ridiculous? It happens every day when your customers calls are put on hold and must endure listening to a local radio station, or in most cases, nothing.

With nothing on hold, 90% of all people placed on hold will hang up within 40 seconds and 60% of business callers will hang up before you get to them

With music on hold they will hold, on average, 1 minute.

With Information On Hold they will hold up to, on average, 3-4 minutes.

A survey showed that 14% of those put on hold bought something because of Information On Hold and 88% preferred Information On Hold.

On Hold hang ups dropped by 77% when Information On Hold was implemented.



OSVS On Hold Marketing will:

  • Increase sales opportunities
  • Reduce hang ups
  • Enhance advertising efforts
  • Alleviate caller frustration

The OSVS digital voice announcer connects to your telephone system and plays your sales and marketing messages whenever a caller is placed on hold. It costs the average business five times as much to obtain a new customer than it takes to keep that same customer. This factor is also reflected in business telephone trends. 94% of all marketing budgets are to induce a customer to call, and only 6% to handle the call once it is received.

Internal marketing means doing what you can to retain and service your customers. An On-Hold messaging system is a vital part of this effort.

On hold marketing sample